A giant image of Stilo, Fiat Auto’s new mid-size hatchback, (see photo), is to be emblazoned on the largest poster site in the world when the company’s advertising campaign for its new car begins on Friday 1 February.

Stilo goes on sale in the UK throughout the company’s dealer network on that date; and as part of the supporting activity, which includes a new product-focussed TV advertisement called The Sound of Technology, Fiat Auto (UK) has commissioned a number of building wraps – huge posters erected on or around buildings – in Glasgow, Birmingham, Manchester, Leeds and London.

The biggest advertising poster site in the world is positioned next to the busy M6 at Birmingham’s Fort Dunlop – where there is the potential to attract attention from some 22 million vehicles over a six month period.

This site is 132 metres long and 24 metres high, giving a total area of 3128 sq metres. The complete billboard can be seen over one mile away and weighs some two tons!